- Pharma Field Reporting

custom software development

Sales force effectiveness has been a priority area for organisations in the global pharmaceutical industry for long. Experion’s Pharmaceutical Field Reporting Solution, FieldMax – Pharma, addresses the problem of last mile automation in pharmaceutical sales by empowering field reps and enables effective people and process management leading to 20% to 30% more productive hours on the field.

FieldMax – Pharma is a mobile/ tablet based field reporting solution for pharmaceutical field staff (medical representatives). The solution consists of a mobile client for field staff to capture on field information on-the-go and a web client for back office staff to access the data in real time. FieldMax mobile client offers offline data storage and sync capabilities. The solution can also be easily integrated with enterprise applications for real time, bi-directional data updates.

As field information is available in near real time, FieldMax – Pharma helps pharmaceutical companies streamline overall sales operations, improves information exchange and offers excellent management control over field operations. As the mobile application runs on ordinary handsets as well as smart phones, there is practically no investment on hardware, the training effort is low and change management becomes easy while implementing the product. The web based backend provides detailed analytics to the management team on the field performance against set KPIs. The solution is available on SaaS pricing (monthly user fee), where customers have the flexibility to use the software on a pay-as-you-go model.

FieldMax – Pharma mobile solution is available in Android and Java ME platforms, whereas the backend is completely cloud based and accessible using the web browser.